I am Vishal Goel, Digital marketing consultant in Delhi. I have more than 12 years of experience in managing the digital marketing domain of the business.
Marketing on Google
Google Ads
I have a long exposure to the google’s search advertisement or search engine marketing. It works by displaying your ads directly to the customers or users when they search for the business, products or services that you sell or offer.
Search Engine Optimisation (SEO)
Search Engine optimisation refers to the optimisation of the website according to the google search. It includes making your website more relevant for the google to understand that you offer exactly what user is searching for.
It takes time for your website to show directly on the google results, so I make strategic use of ads and SEO to generate leads for your business.
Social Media Marketing (SMM)
Social media marketing refers to the business development on the different platforms like facebook, instagram, X (formerly Twitter), Pintrest etc.
This helps reach the major target users/customers actively. Here also paid and organic reach plays a big role for brand outreach.
Mobile Marketing
Mobile marketing includes marketing on whatsapp, SMS etc.
Whatsapp marketing can be done using the list of connected customers with whom you can share the valuable information about your business. This might be the interested customers who might be interested in your business.
SMS marketing can be done right using the same list of numbers to actively send updates about the business. This includes a thorough process of setting up the account. Don’t worry, I got you covered here as well.
Mobile marketing isn’t something new except including whatsapp as many businesses have been doing this for years with the fact that mostly others ignored this part of digital marketing.
Digital marketing is an endless process and it just evolves at every step.
It is a powerful set of tools for businesses to go beyond the set horizon and reach new heights.